100 FARO helmets.£100 each.
1 Day. 1 City. 1 Chance. Opens 16 September.
No sale. No code. Just a drop.
100
helmets
£100
each
1
day
UK only. One per customer. Price applied automatically, no code needed.
Why FARO, why London.
Disruptive by design
London makes room for anyone willing to challenge the expected. FARO did the same to the helmet category — it refused to choose between safety, technology and design, and brought all three together instead.
Built around light
Grey mornings. Early sunsets. Streets lit long after the daylight goes. FARO builds light into the product itself — integrated front and rear lighting, a light hidden beneath the fabric. Not an accessory bolted on afterwards.
Style is part of the function
What you wear moving through this city matters. A helmet shouldn't be something you tolerate in order to ride. It should be something you actually want to put on.
Disruptive by design
London makes room for anyone willing to challenge the expected. FARO did the same to the helmet category — it refused to choose between safety, technology and design, and brought all three together instead.
Built around light
Grey mornings. Early sunsets. Streets lit long after the daylight goes. FARO builds light into the product itself — integrated front and rear lighting, a light hidden beneath the fabric. Not an accessory bolted on afterwards.
Style is part of the function
What you wear moving through this city matters. A helmet shouldn't be something you tolerate in order to ride. It should be something you actually want to put on.
London moves differently. FARO was built differently.
How the drop works
Add the drop to your calendar — You'll get a reminder before it opens.
Check your size now — The drop moves fast. Decide before it starts.
Be here at [hora] BST on 16 September — This page goes live automatically.
One helmet per customer — The price is already applied. No code, no queue.
Questions les plus fréquentes
What is FARO?
FARO is UNIT 1's urban smart helmet. Integrated front and rear lighting, a light hidden beneath the fabric, and a shape designed for people who'd rather not look like they're wearing safety equipment. It was built for riders who move through cities — early, late, and in whatever light London gives them.
Is this the MIPS version?
No. This drop is FARO non-MIPS. Same helmet, same lighting, same certification – without the MIPS liner.
Why £100?
Because it's National Fitness Day and we wanted to put FARO into the hands of people in the city it was built for. We have only 100 FAROs left in the UK, so we're releasing all 100 at £100 for one day only. When they're gone, they’re gone.
Can I buy more than one?
Only one per customer. There are only 100, and we'd rather they end up on 100 different heads.
Do you ship outside the UK?
This drop is UK only.
What if I miss it?
There's no waitlist and no restock at this price – once the 100 are gone, the drop closes. Add it to your calendar now and you'll get a reminder before it opens. If you do miss it, drop your email on the page afterwards and you'll hear about the next one first.
Don't watch it sell out from the outside
Get a reminder before the drop opens.